Apple TV
Apple TV
Apple TV is the newest project for Apples CEO Steve Jobs. It is the latest attempt to streamline the computer experience and the TV format. The latest, and second generation of Apple TV is set to hit the markets in late September, 2010. The first generation of Apple TV was released in 2006 and was met with rave reviews. Apple Inc. estimated that over 100,000 units were sold.
The latest version has an Apple A4 (ARM cortex -A8) processor, with a built in 6 watt power supply, comes with its own remote (for once Apple), but can be programmed to any infrared remote control and has a maximum resolution is 720p. Some critics complain that this is not able to work with newer 1080p TV’s because of its relative low resolution.
This new generation of Apple TV is a digital media receiver. It primarily obtains its content from iTunes and whatever is available on your local network. Consumers will also be able to access their videos and pictures, but they must be accessible from their PC or via the internet. Consumers with iPods can stream their songs to the Apple TV unit.
A minor offset of the system is that it will not possess any RCA/Composite video or F/RF connectors. Therefore, all video and picture materials will need to be downloaded from their exterior source, onto the individuals’ computer hard drive. On the plus, Apple TV is compatible with Netflix, iTunes, YouTube, and many other online sources. TV shows cost about $1 and movies range from $3 for older movies to $5 for HD new releases.
Apple TV has also made the unit very affordable. The second generation Apple TV runs about $99. The new units are .91 inches tall, with a width of 3.9 inches, and a depth of 3.9 inches making for ultra small form factor. Apple Inc. has also announced that Apple TV units and services will not only be offered in the United States, but also in six other countries around the world.
There is no hard drive. This means that the unit is unable to save rented movies or TV shows. It is also unable to transfer rented selections from Apple TV to anywhere else.
The initial market impression of Apple TV is a little shaky and consumers have yet to make their mind up, but with the all mighty Steve Jobs behind it, I am sure it will sell well.
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